32 Via dei Birrai represents the perfect balance between taste and design, between research and method, without ever straying into industrial standardisation.
32 Via dei Birrai stands for a new language within the infinite brewing world. We aim to reset and redefine accepted norms. We strive to challenge commonplace concepts of “beer”. Ours is a design emblazoned on our bottles.
Ours is experimentation within a land that strives to rise above the banal: from the choice of our containers to the use of graphics, from our food pairing suggestions right through to our curated selection of retail outlets.
In this way, our beer becomes an abstract concept, enriched by eye-catching, fun colours, which conjure up a welcoming but somewhat mysterious place.
Whether as a sort of game or for pleasure, we are about reinterpreting the classic style of the brewmaker, and seek to change the way of perceiving beer, opening it up to new audiences.